Capabilities-Catalog

Marketing Tools For B2B Marketers

Connect. Nurture. Drive.

www.marketing2connect.com

We partner with growing B2B businesses and provide a comprehensive marketing solution that ignites creativity, drives business value, and produces lasting results.

We help our clients identify target accounts and develop custom campaigns designed to focus sales and marketing efforts where they will provide the most value.

We help our clients develop their brand, messaging and

differentiators to increase sales using multi-channel marketing assets

With successful targeting, engagement, and conversion, you can land high-value and

ideal accounts that drive sales results and growth for your business.

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At Marketing2Connect, we provide high-impact account-based marketing services that help you connect with your customers and achieve real business results. OUR MISSION Our mission is your success. We listen carefully to your needs and harness our experience, in-depth knowledge, and creativity to develop customized campaigns and content to drive that success. OUR COMMITMENT TO YOU We’re focused on providing you with the highest quality service. We help you succeed by understanding your business model, your goals, and your ideal customer. Then we recommend the right strategies and deliver marketing campaigns to produce measurable results for your brand. OUR EXPERTISE AND EXPERIENCE We’ve built a team of leading experts with decades of experience in marketing. Each team member brings something unique to the table, allowing us to offer our clients a combination of creative expertise and proven experience across an array of industries. It’s the ideal synergy for exceptional results and makes us the ideal choice as a strategic marketing partner. CREATIVITY AND ENERGY We strive to bring creativity and energy to everything we do. We’re passionate about marketing, and that passion infuses every project. It’s evident in the excitement we bring to your campaigns, the quality of our work, and the results we help you achieve.

• Social Media • Web Banners • Videos • Video Mailers • Digital Catalogs • Landing Pages

• Flyers • Postcards • Infographics • Brochures • Print Advertisements

• Posters • Pull-Up Banners • Tabletop Banners • Trade Show Displays • Flipbooks • Account Based Marketing

• Case Studies • White Papers • Specialty Mailers

• Email • Blogs

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Table of Contents

SIGNATURE OFFERINGS VMC - Virtual Marketing Concierge........................................................... 5 ABM - Account Based Marketing. ............................................................. 6 DIGITAL MARKETING Digital Marketing Overview........................................................................ 7 Social Media. .............................................................................................. 8 Web Banners............................................................................................... 9 Digital Catalogs and Flipbooks................................................................ 10 Landing Pages.......................................................................................... 11 E-mail......................................................................................................... 12 Blogs. ........................................................................................................ 13 Infographics.............................................................................................. 14 Video. ........................................................................................................ 15 Video Mailers............................................................................................ 16 TRADITIONAL MARKETING Flyers......................................................................................................... 17 Brochures.................................................................................................. 18 Case Studies and White Papers. ............................................................. 19 Specialty Mailers. ..................................................................................... 20 Postcards.................................................................................................. 21 Posters...................................................................................................... 22 Print Advertisements................................................................................ 23 Pull-Up Banners. ....................................................................................... 24 Tabletop Banners...................................................................................... 25 Trade Show Displays................................................................................ 26 Other Services........................................................................................... 27

ABOUT US About Marketing2Connect....................................................................... 28

VMC - Virtual Marketing Concierge

Virtual Marketing Concierge A Virtual Marketing Concierge (VMC) service is remote and focuses on your marketing needs and goals. A VMC service from Marketing2Connect provides “white glove” concierge treatment to all clients from the start of a project through its completion. It begins with a marketing professional team who can fulfill one of two options within your organization: 1. To assist your existing marketing team with special projects as needed, and 2. To manage all your marketing efforts from planning to execution and ROI analysis.

What can you expect from a VMC service from Marketing2Connect?

• A comprehensive VMC service that consists of a full team of writers, designers, and marketing experts who will take ownership of and manage your projects from ideation through completion • A team that understands your industry and not only asks the right questions but also listens to your answers to get to know your company, its goals, and its concerns • A flexible plan that will meet your budget and your goals • A trusted advisor who can help you define your objectives and direct your marketing efforts toward meeting those objectives • A “virtual” member of your team who has your best interests at heart and will work with you to meet your objectives

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ABM - Account Based Marketing

Reach out to accounts on your “wish list” by using Account Based Marketing. Focus your sales and marketing efforts by identifying these accounts, developing and executing an individualized marketing plan around their skill set and your product offering and convert them into prospects and customers. Create individualized promotions embodying your customer’s business focus: e.g. a forklift for warehousing or manufacturing, a small piggy bank for finance, etc. It should be small, eye-catching and relevant to the business or the campaign.

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Digital Marketing

Digital Marketing

Marketing2Connect can help you use digital marketing to drive growth for your business by helping you attract your ideal customers, generate new leads and convert prospects into customers and opportunities into sales.

Podcasts

Digital Advertising

PPC

Web Content

Webinars

SEO/SEM Web Analytics

Web Meetings

We develop strategies and make recommendations focused on your specific needs and goals, and execute winning campaigns that get real results.

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Social Media

Social media platforms are an effective way to increase visibility and sales, drive traffic to your website and build relationships with your prospects and customers. Posting relevant content regularly keeps your business in the forefront and will help you develop a following that will translate into increased sales, customer loyalty and satisfaction. It allows you to position yourself as a “thought leader” in your field.

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Web Banners

Use Web Banners! These ads can be used to promote a product, an event, or a solution. Publicize what is new in your company, your strengths and other relevant information for your prospects and customers. Link them to a landing page to gather more information about your prospects and customers.

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Digital Catalogs and Flipbooks

A digital catalog or flipbook is an interactive, online publication that has the look and feel of a real, page-turning publication. Customize your catalog or book to tell your story, your solutions for a single market or multiple markets, products and share information with your customers and prospects. Use graphics, narrative and charts to add dimension to your story.

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Landing Pages

A visually appealing, easy to navigate and informative landing page is a key factor to your success. Let us design your landing page copy, call to action and graphics to maximize your inbound marketing.

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Email

Email is an effective way to communicate with prospects and active customers alike. Use custom designed emails to promote a single event or offering or use them as part of your regular customer communications. Our HTML designs include a link and a call to action and can be distributed using most major e-mail service providers.

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Blogs

Blogs are an integral part of any marketing effort. They build brand awareness while promoting products, solutions, company and industry news. Keeping blogs fresh and relevant and posting consistently will attract potential customers and prospects.

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Infographics

Infographics are a valuable means of presenting information in a concise visual format that is quick to read and clearly conveys your message. They can be used in conjunction with other assets—digitally or printed.

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Videos

More businesses are interacting with videos today than ever before, and leveraging video marketing is a powerful strategy to promote your brand, services, or products. Video marketing is the best performing digital content type and is expected to remain the most compelling way to foster engagement, increase exposure, and drive higher response.

2D Animation

See Sample 2D Animated

Whiteboard

See Sample Whiteboard

B-Roll

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Video Mailers

Use video mailers to communicate your message to key decision makers. Mailers can be customized in a variety of styles and formats to reflect your company’s image and products.

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Flyers

More traditional marketing assets are still important and effective parts of any marketing effort. Many of these assets can be used in new and exciting ways. Flyers, for one, can be used to showcase products, solutions or company profiles and missions. These versatile pieces can be posted on a website, printed out to use as mailers or as a leave behind or for trade shows.

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Brochures

Use brochures to introduce a company, products or services to prospects and customers. Brochures are best used to highlight the important aspects of your offering and the features and benefits to your customers and prospects.

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Case Studies and White Papers

Case studies and white papers are an invaluable way to communicate with potential clients. Whether documenting a study of a specific real-life situation or developing an authoritative report or guide, these tools provide an excellent way to help readers understand an issue, solve a problem, or make a decision.

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Specialty Mailers

Unique, die-cut, and dimensional mailers are a great way to gain attention in challenging markets. These custom-developed mailers can be combined with several marketing messages and are a distinctive way to engage customers with an irresistible “Open Me” response.

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Postcards

Postcards are one of the most widely used pieces of collateral in marketing. They are used as handouts, inserts, as well as traditional mailers and offer a quick, concise message to customers and prospects. The flexibility allows for design and messaging that will differentiate your postcard message from your competitors.

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Posters

Eye-catching and informative posters may be used for many purposes, including increasing brand visibility or product promotion. Available in a range of sizes to allow for flexible distribu- tion or placement, posters have 24/7 accessibility and a long shelf life relative to other print media, offering a high return on investment.

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Print Advertisements

Print media advertising remains an effective part of an overall marketing strategy in today’s increasingly digital world. Research has shown that readers tend to focus more intently on print ads, providing higher brand recall. Moreover, consumers see print ads as more credible and relevant when printed in publications they trust. Digital advertising is also playing a prominent role in generating interest in products and solutions.

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Pull-Up Banners

Retractable banner stands are easy to use and can be set up and taken down in minutes. Light- weight, appealing, and portable, they are a great choice for trade shows, exhibitions, demo rooms, and presentations. Visually impactful and functional, they are also a smart solution where space is limited. Stand included.

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Tabletop Banners

Tabletop banners are an ideal solution for small areas like counters and tabletops. Like retract- able banner stands, they are easy to use and can be set up and taken down in seconds. These compact, eye-catching 11 x 17 tabletop banners are perfect alone or as a companion choice for your retractable banners. Stand included.

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Trade Show Displays

Make the most of your investment at trade shows, workshops, and exhibitions with professional- quality displays that leverage your brand. We specialize in creating custom designs to bring the focus to your brand and message in order to attract customers to your booth.

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Other Services

Marketing Coaching and Consulting Our marketing consultants have built

outstanding marketing programs in every industry from technology to healthcare. We provide objective assessments, candid insights, and work one-on-one with sales and marketing executives to identify opportunities and develop strategies and campaigns that will that address your biggest marketing challenges leading to increased sales and customer loyalty. Branding

Your brand is your face to your customers and should reflect your company’s distinctive position and products. If your branding needs updating, or you are looking to create a unique brand for your business, Marketing2Connect can help you design, redesign or enhance your brand.

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Get Started With Us Marketing2Connect offers innovative and creative marketing expertise to help your company deliver high-impact marketing campaigns and connect with your ideal customers. Our team of experts has a wealth of marketing experience across a wide array of industries, and we tailor our solutions to speak directly to your business model and goals. Whether you need support for a single event or a multi level campaign, we’ll work with you to align your sales, marketing, and lead generation efforts. We will help you attract high-value clients that are the best fit for your business.

Let’s create the content to grow your business. www.Marketing2Connect.com

Joan K. Moore joan@marketing2connect.com Marketing2Connect.com

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